Television advertising is a popular medium for conveying a mass message used by many companies to promote their products and brand. It consists of various forms such as cable, satellite and terrestrial. Television provides creative opportunities, and many audiences can get access to it, and multi-sensory appeal. Television sales offers numerous advantages and powerful impact businesses. However, television as the medium of advertisement has some limitation that inhibits its effects, especially for small companies. Here are the reasons why you should never choose to advertise on Television.
This media of advertisement is relatively expensive compared to press media. The advertising cost is high than forms like radio, magazines, internet advertising and newspaper. The quality commercial is costly to produce. This media has the highest price for any traditional media.Before buying spots ads, you must pay for production. Many people opt to use companies that develop the creative message and concept, to save money you can hire a writer and actor to save your money.
Television has fleeting words, unlike newspapers and magazines. Television sales runs for about one minute then it disappears. At the moment, you have to capture the attention of viewers and hit them with the persuasive message. You should expose someone to an ad three to 5 times before he remembers it. This enhances the negative point about high relative costs.
Changing The Message
When television commercial is produced properly, it is the hard task to change your original message if you messed up. When a company or business want to make the special advertisement, the new spot, or new service or product time slots need to be bought, and it can be time-consuming. However, other social media like radio voicer and banner ads can be produced in house, efficiently and quickly.
Television advertising usually relies on third party audience tracking companies to determine the target audience and demographics. However, their tracking technology has significantly improved with a proliferation of digital TV but does not offer the level of performance tracking and audience as online media. This gives the reason you should never choose to advertise on Television especially to smaller business searching to see clearly the returns on advertising investment.
Many consumers regret on the invasive nature of television advertisements and find the best way to evade commercials. This lessens the effectiveness and efficiency of advertising using Television. Users take time out to a market to surf programs on other channels.
The television advertisement is short lived it takes at least 30 seconds which less to create the impact on the viewers. This shows that it need several times to achieve message retention but in most cases it is not aired several times this shows it is the waste of money. It also needs demand of media time this leads to wasting of their crucial time.
Some limited viewers pay attention to Television sales advertisement.This is due to increase the number of channel zapping thus people change channels or zip to escape commercials or forward through commercials if they are watching a movie. People these days prefer to purchase cheap tablets from taobao china english site to watch watch tv dramas when they have free time.
Consumers lack relevant information on products and services ant this can make tv advertisement can be doubtful and obscure. Furthermore, some advertisement is not intrusive or creative thus it will not attract many viewers. These reasons satisfy you why should not television sales to make advertisements.